Privacy Policy

Last Updated: December 09, 2024

Welcome to PureWest (“we,” “our,” “us”). Your privacy is important to us, and we are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website www.thepurewest.com, use our services, or purchase our products. Please read this policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the site or use our services.

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1. Information We Collect

a. Personal Information We may collect personal information that you provide to us directly, such as:

• Contact Information: Name, email address, phone number, mailing address.
• Account Information: Username, password, and other registration details.
• Payment Information: Credit/debit card details, billing address (Note: We do not store your payment information; it is processed securely by our payment partners).

b. Non-Personal Information We may collect non-personal information automatically, such as:

• Device Information: IP address, browser type, operating system.
• Usage Data: Pages visited, time spent on the site, navigation paths.
• Cookies and Tracking Technologies: See our Cookie Policy for more details.

c. Information from Third Parties We may receive information about you from third parties, such as social media platforms, if you choose to connect your account with them.

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2. How We Use Your Information

We use the information we collect to:

• Provide and Manage Services: Process orders, manage your account, and deliver products.
• Improve Our Offerings: Enhance our website, products, and services based on your feedback and usage patterns.
• Personalize Your Experience: Customize content and recommendations to suit your preferences.
• Communicate with You: Send order confirmations, newsletters, marketing materials, and respond to your inquiries.
• Ensure Security: Protect against fraud, unauthorized access, and other security threats.
• Compliance: Adhere to legal obligations and enforce our terms and policies.

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3. How We Share Your Information

We may share your information with:

• Service Providers: Third-party vendors who perform services on our behalf, such as payment processing, shipping, data analysis, and marketing.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new owner.
• Legal Requirements: When required by law, regulation, or legal process, or to protect our rights, property, and safety, or those of our users and others.
• With Your Consent: We may share your information for other purposes with your explicit consent.

We do not sell your personal information to third parties.

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4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

• Enhance User Experience: Remember your preferences and settings.
• Analyze Trends: Understand how users interact with our website to improve functionality.
• Marketing: Deliver targeted advertisements and measure the effectiveness of our campaigns.

You can manage your cookie preferences through your browser settings. However, disabling cookies may affect the functionality of our website.

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5. Data Security

We implement a variety of security measures to protect your personal information from unauthorized access, use, or disclosure. These include encryption, secure servers, and regular security assessments. While we strive to protect your data, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security.

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6. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request access to the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete information.
• Deletion: Request deletion of your personal information, subject to certain exceptions.
• Opt-Out: Opt-out of receiving marketing communications from us.
• Data Portability: Request a copy of your personal information in a structured, machine-readable format.

To exercise these rights, please contact us using the information provided below. We will respond to your request within the applicable legal timeframe.

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7. Children’s Privacy

Our services are not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently received personal information from a child under 13, we will take steps to delete such information promptly.

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8. International Data Transfers

Your information may be transferred to and processed in countries outside of your residence, including countries that may not have the same data protection laws as your jurisdiction. We take steps to ensure that your data is treated securely and in accordance with this Privacy Policy.

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9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any significant changes by posting the new Privacy Policy on our website and updating the “Last Updated” date above. We encourage you to review this Privacy Policy periodically.

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10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

PureWest Email: support@thepurewest.com